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Category: The primary Amazon category the business sells in.
Primary Market: The primary Amazon Marketplace.
TTM Revenue: Trailing 12 month revenue.
TTM SDE: Trailing 12 months Seller’s Discretionary Earnings.
Parent ASINS: The number of parent ASINS owned by the brand.
AOV: Average Order Value in the Amazon account.
Launch Date: The date the listing details are accessible to buyers.
IOI Date: The deadline for round 1 Indications of Interest in the deal.