Category: The primary Amazon category the business sells in.

Primary Market: The primary Amazon Marketplace.

TTM Revenue: Trailing 12 month revenue.

TTM SDE: Trailing 12 months Seller’s Discretionary Earnings.

Parent ASINS: The number of parent ASINS owned by the brand.

AOV: Average Order Value in the Amazon account.

Launch Date: The date the listing details are accessible to buyers.

IOI Date: The deadline for round 1 Indications of Interest in the deal.